Study Media Management in New York
With its rich diversity of media, New York is internationally renowned as a mecca for the
entertainment industry. Students come to the city not only to study, but also to learn how to
manage media companies, as well as their own entrepreneurial ventures.
Students arriving in New York immediately sense the bustling
pace of a great city. An important part of the excitement is the fact that
New York is home to some of the most prominent media organizations in the world. Here,
students will find a wealth of opportunities in the broadcasting, recording and
publishing industries. New York is on the cutting edge of innovations that
are constantly expanding the frontiers of the media field. All three major American
TV networks - CBS, NPC and ABC - have their corporate headquarters in New York, as well as
cable giants MTV and HBO.
New York is renowned for its many cultural institutions and its
ever-growing creative community. The city continues to attract new film and television production, post-production
and distribution companies, while increasingly serving as a major feature-film location site. lower
Manhattan has been dubbed silicon Alley', indicating the prodigious growth and presence
of interactive media companies. The multicultural life of New York City offers students unparalleled
opportunities in managing the performing, electronic and visual arts. The
environment allows students to experience the global media marketplace, coming
to understand the interdependencies of politics, economics and culture in
an international context.
A key component of the media industry s recent growth has been
the explosive expansion of the New Media field in New York . This industry presents a wide
range of media management opportunities for students. New Media exerts significant economic
impact on New York State, generating billions of dollars in gross revenues. Over the past decade,
media businesses generating $1 million or less in New Media revenues have grown
significantly. Creative talent, access to customers and image/credibility
are New York s key strengths. Located in Manhattan, the New Media industry draws upon the
City s resources, including a lively design community and a wealth of well-established traditional media
companies. Managing the rapidly-expanding Internet at companies in
New York provides students with exciting opportunities in a fast-paced field - and
the city is home to more Internet sites than any other in the nation. The rapid proliferation of
commercial websites has contributed to the remarkable emergence of the New Media
sector as one of the state s most important technological industries.
Today, New York s media sector has become a leader provider of content to the on-line
world, With one out of every twelve jobs being in the media sector, the concentration of
media professionals there is the highest of any metropolitan region in the United
States, Students can network with other professionals, and continually make contacts with
Managing the media in New York requires a combination of creativity and knowledge
of how the industry works, Expertise in fields such as media economics and finance, multi-
media design and production, accounting for communication arts industries, and
entertainment law and international business are essential for success. Additional areas
for students to enhance their abilities include organizational behavior, entrepreneurship, business
planning, and marketing.
Academic preparation that emphasizes how students can succeed in managing
the media industry provides them with the knowledge tools to compete in this fast-paced
field. Students can apply their knowledge in many ways, depending on their
interests and abilities. They can choose to manage film production facilities, design
and supervise corporate communications, create marketing campaigns, develop web-based
businesses, and assist in the production and management of televisions programs
Studying management in New York provides students with the
ideal environment for realizing their professional goals. An environment that is capable
of accommodating the most demanding students allows the fulfillment of their most ambitious dreams of
success in the media industry.
Everyone is familiar with the famous images of New York:
the Empire State Building, the Twin Towers, Madison Square Garden. But New York City
is also an outstanding college town, which attracts students from all across the United States
and around the world. New York City has more institutions of higher education, and
more opportunities for its students, than any other city in the world. Some
500,000 students from across the globe bring their energy and dedication to New York s 100+ private, not-for- profit colleges and universities, which include
world-renowned institutions of higher learning, such as Columbia and Cornell,
as well as small colleges and professional or specialty schools.
Why do students consistently choose New York City for their
college experience? The quality of the academic instruction, the energy of the city s arts and culture,
and its thriving business community are several of the primary reasons. The professors at New York s
institutions are leaders in their fields. They are Nobel Laureates, Pulitzer Prize winners and
MacArthur fellows. Many are world-famous scholars, writers, filmmakers and political
leaders. In addition, the institutions have outstanding research facilities,
laboratories and specialty schools in the fields of law, medicine, business,
engineering, theology, design and fashion, as well as in the visual and performing
New York City is also a world-renowned center for the arts and culture. Students fan
draw upon the resources of over 400 art galleries, 150 museums, numerous zoos,
botanical gardens, cultural centers, music halls, dance companies, Broadway and off-
Broadway theaters, and performance arts spaces. For relaxation after class, there are also
more than 15,000 restaurants, clubs offering comedy and drama, and clubs that present many
varied styles of music, including new wave, jazz, country, and cabaret.
Career development is a priority for students, and New York offers outstanding job opportunities in many fields. The City has more Fortune 500
companies than any other city in America, with opportunities to work in the broadest
variety of organizations. Students interested in diverse fields such as finance or health care, as well
as technology or retail management will find full-time, part- time and summer job opportunities in
New York City.
There is also a full spectrum of college degrees and courses,
including associate degrees, bachelors degrees, combined programs, masters and doctoral programs, certificates, post-
graduate certificates, or weekend and cooperative programs. Students can fine-tune their educational
options and choose those programs that are most compatible with their interests
and professional goals.
Combination and Innovation
New York s colleges also provide innovative programs for students
including combined undergraduate and graduate degree programs, specialized clinical
programs in psychology and medicine, and continuing education programs for professional growth
or personal enrichment.
The City truly brings education to life. Business students can visit the New York Stock
Exchange, architecture students can study the construction of the cathedral of St John the Divine,
students delving into ecology have the resources of the Central Park Wildlife Conservation Center,
and those interested in international politics can visit the United Nations. New York City
not only provides superb resources in higher education for students who choose to study
there, its varied cultural life provides an education in itself.
75 Varick St New York, New York 10013-1919 (800)338-4465.